Introduction

The Internet is a wonderful medium that can provide you global reach in the most

efficient and economic manner. It has been used to promote communication and

interaction between people, companies and countries throughout the world. It has opened

up several opportunities for innovative ideas of delivering value to customers. One idea

that has been growing in leaps and bounds is offering information or content online

through a paid subscription or "members only" website. Not only is the Internet the most

cost effective way of providing valuable content to a selected audience, it also expands

your reach beyond geographies. It means your paid subscription business does not just

have to concentrate on local markets - nothing is impossible! If your business has a web

site, this in itself means it is accessible by the global market, and it is vital that your

business take advantage of this.

This guide provides comprehensive and wide-ranging information on the complete

process of setting up a paid content subscription website right from scratch. It explains in

detail all aspects - how to plan, create, launch, market and monitor a paid subscription

website.

Return of the sanity to the Internet ­ Cash is king!

The dot com bubble is perhaps reflective of similar gold rush mania in the history of

enterprise. Suddenly the established tenets of business were thrown to the wind and

everyone would talk of the "new economy". Having an internet presence and attracting

visitors was considered success without any consideration to whether value was delivered

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and whether customers paid for the privilege. Eyeballs, and not cash, were the currency.

Eventually sanity has returned to the Internet. Cash is king. Value has to be delivered.

Having a visitor or even a sticky visitor is not enough, the visitor should become a buyer

and should pay for the offering and should receive value for what he is paying.